Media Release - The World of Wool - At Your Fingertips

MEDIA RELEASE - 1 August 2008

THE WORLD OF WOOL - AT YOUR FINGERTIPS
MICHELL UNVEILS NEW WEBSITE

South Australian-based specialist fibre business - Michell Pty Ltd - has unveiled an innovative new website showcasing the company's international credentials, capabilities and services and loaded with interactive features and exclusive content designed to not only give its trading team a competitive edge but also empower and inform its stable of clients around the world.

Presented in both English and Mandarin, the website (www.michellwool.com ) is a dynamic, informative and user friendly portal which sets new standards in the presentation of company and industry content. The site features public access to daily wool news feeds as well as extensive information on Michell products, services and capabilities and a fascinating archive on one of the industry's iconic businesses.

Valued clients of Michell can also register online (www.michellwool.com/join ) to join an exclusive ‘member's only' secure section of the website - known as The Michell Club. This secure area is a regularly updated information based resource - delivering current and historical wool industry data, prices, sales, auction countdowns, wool industry reports, graphic analysis and dynamic mapping on imports and exports. The Michell Club also features latest industry news, Australian weather patterns and the unique opportunity to communicate directly with the owners of Michell Pty Ltd - Peter Michell (managing director) and his brother David Michell (chairman).

"We recognise the importance of using technology to empower Michell traders and their clients with the information they need to make informed decisions about their business and of making ourselves and our experience accessible to our customers," Mr Peter Michell said.

"We believe the new Michell website is one of the most advanced in the fibre industry today and through it, we hope to build upon our reputation for setting the industry benchmarks for ingenuity and quality across not only wool processing and environmental management - but also customer service."

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